Sara Lee

Sara Lee Hungary has been our client since 1998. The company is a dominant player on the Hungarian coffee- and tea market

Major Sara Lee brands are: the time tested Douwe Egberts brands: Omnia, Karaván, Paloma, Douwe Egberts 3 in 1, Piazzo d’Oro (distributed in the catering industry) as well as the innovative Senso coffe pads. On the tea market their market leading brand is Pickwick but Sir Morton also belongs to their portfolio. Their health and beauty care brands include: Ambi Pur, Gabi, Chemotox, Sanex and Kiwi.

Omnia has repeatedly been awarded the Reader’s Digest Trusted Brands Award. Several other Sara Lee brands received the prestigious "Mai Piac Sikertermék" award. These are: Douwe Egberts 3in1 Kid and 3in1 Active, Pickwick FruitAmour.

Sara Lee and OMD has succesully participated in several Effie tenders.

Our contribution to our client’s successful communication:

Strategic and tactical media planning, media buying, digital media planning, research

Az ügyfélhez kapcsolódó esettanulmányok

CUP OF CARE

2010.6.9.

Omnia started a charity campaigs together with the Maltese Charity Service in 2009. Maltese Charity Service helps those in need. And Omnia can help these people in need with a cup of coffee after each purchase. The donations focused on big families, elderlies, young adults in need. Tha campaign began with a call for action in program magazines and on the internet. Civilians were invited to a solidarity action. The 3 months charity program included Christmas. As a result the campaign site had more than 1 million online impressions in a month time!