Pepsi

Pepsi has been our client since 1998
The company’s history goes back to 1898 when Caleb Bradhem a pharmaceutist from New Bern, North-Carolina (USA) invented a beverage made from carbonated water, sugar, vanilla and kola nut extract. His drink was named Pepsi Cola.

Pepsi Cola International (with 200 producers in 61 countries) was founded in 1950. In 1965 Pepsi Cola International merged with Frito Lay under the name PepsiCo.

Pepsi in Hungary belongs to PepsiAmericas which is a key partner to PepsiCo operating in the USA, Eastern and Central Europe and the Carribean.

Their most well-known brands in Hungary are: Pepsi, Schweppes, 7Up, Tropicana, Gatorade, Margitszigeti Kristályvíz, Harmatvíz, Lay’s and Cheetos.

Our contribution to our client’s successful communication:
// Strategic and tactical media planning
// Media buying
// Digital media planning
// Media buying
// Research

Az ügyfélhez kapcsolódó esettanulmányok

PEPSI SHOW YOURSELF! 2009

2010.3.17.

Pepsi Show Yourself IMAGE campaign 2009

The challenge for PEPSI was to make the brand and teenagers connect! Finding touchpoints was the first task here. We found that gaming, music and self-expression is what excites teenagers these days. So we created the first phase of communication with TV spots, billboards, construction mashes and branded bus stops with the message: Show Yourself! (Mutasd magad!).