Electronic Arts has been our client since 2004.
Electronic Arts is a world leader in the development and publishing of videogames featuring such games as FIFA, Need For Speed, Sims, or their latest product from 2008 - Spore.

As for communication, in a narrower sense Electronic Arts does not have a competitor on the Hungarian market. As a videogame developer and publisher, besides the ATL activity that has an ever increasing digital focus they pursue BTL activity as well. From the conventional POS activity to the FIFA 4v4 football cup organized exclusively by Electronic Arts, the company uses various methods to address their customers.

// Full-scale media planning
// Media buying (both offline and online)
// Campaign evaluation