Citroen

Citroen has been our client since 2006. Citroen offers a wide range of (currently 26 models) passenger and utility vehicles.

Our contribution to our client’s successful communication:
// Annual strategy
// Campaign planning
// Media buying
// Postbuy, monthly competitor analysis
// Research (Cream, Admonitor)

Az ügyfélhez kapcsolódó esettanulmányok

NIVEA TEENS RANGE by Fuse

2010.10.21.

TASK:

launch the new NIVEA ANGEL STAR and MENERGY product range to the teens.

TARGET AUDIENCE

Teens are special, teens are individual, teens love to be trendy... but it is difficult to describe them with the help of traditional industry research. Beiersdorf decided to run a 3step research with the help of GFMO to get closer to THE 12-17 YO GIRLS AND BOYS: TGI Youth, namivan.hu and SONAR (focus group research solution of OMG)

INSIGHTS