OMD Predicts conference

OMD PREDICTS conference held in April 2009 focused on successful marketing-communication in the current instable economy. Our goal iwas to exchange predicts of the market’s leading professionals, discuss these and inspire each other.
We hope we could grant you some help in making the best decisions for your brands to survive and grow in the current economic situation.

You can access the presentation videos and the presented ppt slides by clicking on the titles.

Presenters

Peter Boucher Chief Commercial Officer, Vodafone Hungary Economic climate –a time to focus, stick to the basics and get ready for the future	Dr. József Bayer Axel-Springer Managing Director Crisis, change, renewal
György Barcza Chief Economist Treasury Directorate, K & H Bank Zrt. Macro economic trends March 2009	Ian Clarke Chief Executive OMG Central and Eastern Europe Taking on the downturn
János Gulyás Szonda Ipsos CEO Consumer (in) crisis: consumer expectations and dilemmas of decision makers	László Simkó Marketing and Communications Director, Mc Donald's Crisis-Did we McWin?
Réka Horváth Strategic content expert Origo Vezérigazgatóság Online market: crisis or opportunity?	Jean-François Reynaud Marketing Director for the Nissan operations in central Europe Survival methods in an impacted car market
Gerhard J. Hierath Beiersdorf Hungary, MD Global brands in times of global financial crisis	Dirk Gerkens RTL Klub, CEO Operating as market leader in challenging times
Nóra Horváth Magyary K&H Csoport, Communication director ROUNDTABLE DISCUSSION: Media and advertisers: ways of cooperation	Jonathan Cooper Omnicom Media Group Hungary, CEO Megnyitó
László Mező OMD Hungary, MD Closing	Nóra Ruszkai Sanoma Budapest, vice CEO ROUNDTABLE DISCUSSION: Media and advertisers: ways of cooperation

Program

8:45 Registration, coffee

9:30 Jonathan Cooper OMG Hungary Opening

9:45 Ian Clarke OMD International Taking on the downturn

10:10 Peter Boucher Vodafone Hungary Economic climate –a time to focus, stick to the basics and get ready for the future

10:35 Dr József Bayer Axel Springer Crisis, change, renewal

11:00 COFFEE BREAK

11:30 György Barcza K&H Bank Macro economic trends March 2009

11:55 János Gulyás Szonda-Ipsos Consumer (in) crisis: consumer expectations and dilemmas of decision makers

12:20 László Simkó McDonald’s Hungary Crisis-Did we McWin?

12:45 LUNCH BREAK

14:00 Réka Horváth Origo Online market: crisis or opportunity

14:25 Jean Francois Reynaud Nissan EMEA Survival methods in an impacted car market

14:50 Gerhard J. Hierath Beiersdorf Hungária Global brands in times of global financial crisis

15:15 COFFEE BREAK

15:40 Dirk Gerkens RTL Klub Operating as market leader in challenging times

16:05 ROUND TABLE DISCUSSION:Media and advertisers: ways of cooperation
Nóra Horváth Magyari, Nóra Ruszkai, Zoltán Várdy, László Mező, Ádám Földes, Moderator: Bálint Nagy
K&H Bank, Sanoma, TV2, OMD Hungary, Danubius Rádió

17:00 László Mező OMD Hungary Closing