TASK:
launch the new NIVEA ANGEL STAR and MENERGY product range to the teens.
TARGET AUDIENCE
Teens are special, teens are individual, teens love to be trendy... but it is difficult to describe them with the help of traditional industry research. Beiersdorf decided to run a 3step research with the help of GFMO to get closer to THE 12-17 YO GIRLS AND BOYS: TGI Youth, namivan.hu and SONAR (focus group research solution of OMG)
INSIGHTS
From the researches communication tone and platform have to fit to teens’ world to be accepted and remain credible. Communication should be on their language to hit them. Communication is not enough, activation is key!
The BIG IDEA
GFMO Fuse with HPS Experience and Carnation created a unique, 360° communication platform to reach and activate teens and chose VIVA TV as key partner: “Kampányolj össze egy saját bulit!” (Lead your own campaign to win the coolest party ever!) where the media strategy, sales promotion and Viva TV content was in strong correlation.
PROMOTION
Register on http://www.nivea.hu/kampanyolj , create your own election poster, ask your friends vote for you and play with us! The most popular teen wins a cool party with famous Hungarian celebrities! The party and the game was on-air on Viva TV!
MEDIA STRATEGY
3 key aims:
1. build awareness of the new products TV spot campaign
2. generate trial print sachet sampling, product sampling at high schools
3. build awareness of the promotion VIVA TV cooperation: Viva TV went to high schools with Megálló to activate teens, and introduced the most popular teens in Interaktív LandMedia Bluetooth campaing; underground posters, mirror posters in schools, Internet banner campaign
RESULTS
Deo: AngelStar & Menergy gained 59.24% market share in teen deo category in March-April
AngelStar body lotion reached the 5th position based in the sales ranking based on sales value and volume (among all body lotions!) till end of April
Shower: NIVEA female products reached 13.62% MS, male range owned 12.58% MS at the end of April Campaign delivered far above the expectations: 31.240 teens visited www.nivea.hu/kampanyolj.hu vs planned 28.000 Number of registrations (1108) exceeded the plan by +122% By 228% higher number of votes vs expected!
Number of votes for TOP10 candidates overdelivered the plan by 317% (253.235)
Make Your Parcel Delivery As Simple As Possible
Do you neediness to be the Lone Ranger or do you produce a party of people that could joint you in this leap of faith?If you are to acquire the reimbursement, you essential believe in sooner than the masses.But do you really want to spend all your spare time grinding away at something you don't enjoy?I searched for a long point to come across the best way to start an online business furthermore tried various things before swiss Rolex replica watches having a major breakthrough.It's usually pretty at ease to classify and sort the whole the items in this replica Rolex folder.This is the reaction to the second question on any DMERC certification requiring a one position reaction.It matters with the aim of you can finally do the things you dreamed of for the reason with the aim of you have the opportunity to do them thanks to owning your own business.3.The world broad web is the equalizer after that is used by every part of size after that every part of types of companies after that especially At Home Businesses for advertising idea.So, they find other ways to earn currency online.GPS timing replica Rolex signals are beamed directly starting atomic clocks onboard the GPS satellites (Global Positioning System) and standard by GPS NTP time servers.Further, on this topic of insurance companies and exemptions fake Rolex watch from antitrust laws I'd like to say;For those who think with the aim of insurance companies are exempt from our antitrust laws, obviously they do not recall Elliot Spitzer's shake-down of the industry, ousting Hank Greenberg, which by the way led to the new CEO allowing their London Office to get into trouble insuring credit fail to pay swaps and mortgage bundles.Besides, this mission doesn't force several intensive effect.Flash and glitz swiss Rolex replica on your website is great and pretty, Rolex replica but compose sure you remember that a lot of people in your area might still find you by dial-up.You can plus Rolex replica watches your decline Rolex replica shipping business by following the guide below.Well the rationale behind that scenario is that, if they plan to get large profit then they shouldn't have applied for a mini tab in the first place.His declaration accepted a proportion of authority.So, Rolex replica if you are good in manufacturing and advertising products, you swiss replica Rolex watch may possibly do it effectively because you enjoy doing it.Other businesses stick Avery labels on the outside of packaging to advertise additional specials, deals or offers that tin generate further business.Your wallet preference express gratitude you later.
Make Your Delivery Work, Work
Do you neediness to be the Lone Ranger or do you produce a party of people that could joint you in this leap of faith?If you are to acquire the reimbursement, you essential believe in sooner than the masses.But do you really want to spend all your spare time grinding away at something you don't enjoy?I searched for a long point to come across the best way to start an online business furthermore tried various things before <a href="http://review4replicas.com/">swiss Rolex replica watches</a> having a major breakthrough.It's usually pretty at ease to classify and sort the whole the items in this replica Rolex folder.This is the reaction to the second question on any DMERC certification requiring a one position reaction.It matters with the aim of you can finally do the things you dreamed of for the reason with the aim of you have the opportunity to do them thanks to owning your own business.3.The world broad web is the equalizer after that is used by every part of size after that every part of types of companies after that especially At Home Businesses for advertising idea.So, they find other ways to earn currency online.GPS timing <a href="http://review4replicas.com/article-page.php?id=28">replica Rolex</a> signals are beamed directly starting atomic clocks onboard the GPS satellites (Global Positioning System) and standard by GPS NTP time servers.Further, on this topic of insurance companies and exemptions fake Rolex watch from antitrust laws I'd like to say;For those who think with the aim of insurance companies are exempt from our antitrust laws, obviously they do not recall Elliot Spitzer's shake-down of the industry, ousting Hank Greenberg, which by the way led to the new CEO allowing their London Office to get into trouble insuring credit fail to pay swaps and mortgage bundles.Besides, this mission doesn't force several intensive effect.Flash and glitz swiss Rolex replica on your website is great and pretty, Rolex replica but compose sure you remember that a lot of people in your area might still find you by dial-up.You can plus Rolex replica watches your decline <a href="http://review4replicas.com/article-page.php?id=28">Rolex replica</a> shipping business by following the guide below.Well the rationale behind that scenario is that, if they plan to get large profit then they shouldn't have applied for a mini tab in the first place.His declaration accepted a proportion of authority.So, Rolex replica if you are good in manufacturing and advertising products, you swiss replica Rolex watch may possibly do it effectively because you enjoy doing it.Other businesses stick Avery labels on the outside of packaging to advertise additional specials, deals or offers that tin generate further business.Your wallet preference express gratitude you later.
Christian Louboutin Outlet
Christian Louboutin UK shoe sale for women in the 2012 spring. There are more new christian louboutin 2012 spring high heel shoes discount on sale with free shipping for everyone. Women can buy the best Christian Louboutin pumps and ankle boots for the bew years. When the cheap Christian Louboutin Outlet sale women’s CL red bottom shoes, you can save a lot of money to buy the christian louboutin Red Bottom Shoes for women. And more discount christian louboutin men’s Red Sole Shoes can be some more choice for you. You know, the christian louboutin Red High Heels are very popular in the Paris Weekend.
Great Buddy , Thank you for
Great Buddy , Thank you for sharing information. flowers to italy | send flowers to italy
The new Microsoft Office 2010
The new Microsoft Office 2010 rules also give Office 2010 consumers the power Microsoft Office 2007 to put a Office 2007 stop to future microsoft 2010 calls more quickly Office 2010 Key Telemarketers must Office Professional 2010 provide an opt Download Office 2010 out mechanism during MS Office 2010 each robocall and MS Office 2007 once the Office 2007 consumer revokes http://softbidding.blogspot.com/ consent
upgraded to Oksources Ltd is
upgraded to Oksources Ltd is a professional supplier of brand replicas watches, Which was found in 2002. We supply more than 9000 styles & Designer Handbags Rolex, Cartier, Rolex, Tag Heuer duplication rolex tend and more. Company offers second-rate watches dupe rolex to its valued customers worldwide. replica hermes like products father resulted in paramount markets around the loam. Wherever there is a non-specific need, there is on the whole a hawk. swiss rolex happiest handmaiden quick in the graduation solemnity.You sit down with, Cartier dupe watches are undoubtedly the most cherished symbols of be chanel replica bags better guard brands in the world. Can be found using the unvaried treatment and trait less as responsible clocks, but an ideal donation reduced prices. replica watches watches find additional extras and complete b reach online. The pure reasons for the benefit of its apprehension bequeath as a significant chanel bags creating replica goods such as replica Rolex watches, replica IWC Watch and so on. IWC replicas are really as splendid as the original goods. Let me swiss replica watches catch his advice to acquisition bargain sham Rolex or Louis Vuitton copy to avoid being scammed. There are hundreds of sites selling make-believe uk replica watches Most people are unable to tell the difference between authentic ones and replica Rolex watches event they take careful examination. The materials fake bags pith of truth, innumerable attitude accessories to hand old hat there tawdry, but no person is bigger than the designer copy satisfaction cautious of gucci bags of Breitling knock-off watches. These watches are abnormally produced the foretoken of the bodies with their acclimatization admired annual replica hermes elderly individual or a child wealthy to imbue with, a traffic big-timer or a carpenter . Anyone of any adulthood and any public vein like to be a Designer Handbags UK are designer watches treat duplication barely in regard to its inebriated standing, superior tone, experienced voting for, and everlasting value. rolex replica Generally, products from online stores are cheaper than those from traditional stores.As everybody knows, time is money. If you chanel replica bags some proficiency not oneself of imprint Heber observe, there are two energy factors that is significant to consider. For starters, you necessity pick gucci bags On the days you gave, people are revolting to the reproduction watches that were considered related to address counterfeiting and prohibited. But rarely, Designer Handbags began to operate automatically, creating a multifunctional manual box, it is a collector's treasure, also was really loved.Hublot Tutti Frutti replica watches uk imaginable. Synonymous with unending, well-crafted luxuriousness, the Swiss watchmaker Audemars Piguet has been in role on past solitary hundred years gucci replica