“Let’s set up a good little virus campaign” – often said at Brain-storming meetings. Virus-marketing can indeed be an excellent tool, but only if it is done really well.
A good example is the international Toplist on the ratings of virus videos. This clearly demonstrates that those campaigns that turned out to be really successful were those where the content itself was rather entertaining, awareness-raising or even a little shocking, but still included that little “plus” that makes people want to share it with others.
