Vodafone, the world's largest mobile telecom provider, consolidated its $1 billion-plus global media-buying account with Omnicom Group's OMD.
The assignment covers vast swathes of the globe, including Europe, Middle East and Asia-Pacific markets. Twenty markets in all were covered in the review, though some were already handled by OMD. The review didn't include the U.S., where Vodafone's presence is a minority stake in Verizon Wireless. That was not part of this review.