Omnia started a charity campaigs together with the Maltese Charity Service in 2009. Maltese Charity Service helps those in need. And Omnia can help these people in need with a cup of coffee after each purchase. The donations focused on big families, elderlies, young adults in need. Tha campaign began with a call for action in program magazines and on the internet. Civilians were invited to a solidarity action. The 3 months charity program included Christmas. As a result the campaign site had more than 1 million online impressions in a month time!

Pepsi Show Yourself IMAGE campaign 2009

The challenge for PEPSI was to make the brand and teenagers connect! Finding touchpoints was the first task here. We found that gaming, music and self-expression is what excites teenagers these days. So we created the first phase of communication with TV spots, billboards, construction mashes and branded bus stops with the message: Show Yourself! (Mutasd magad!).