OMD

CUP OF CARE

2010.6.9.

Omnia started a charity campaigs together with the Maltese Charity Service in 2009. Maltese Charity Service helps those in need. And Omnia can help these people in need with a cup of coffee after each purchase. The donations focused on big families, elderlies, young adults in need. Tha campaign began with a call for action in program magazines and on the internet. Civilians were invited to a solidarity action. The 3 months charity program included Christmas. As a result the campaign site had more than 1 million online impressions in a month time!

HUMANIC new image

2010.5.18.

CHALLANGE: HUMANIC is a well known shoeshop in Hungary, opened its first shop in 1990. HUMANIC started to have an old fashioned and cheap image, the consumers were not aware of its high class and high quality collections beside the mass one. In 2009 our task was to start reposition HUMANIC as a trendy and fashionable brand. In line with re-positioning HUMANIC changed its logo too. Our aim was to keep current clientale (mainly women and have family) AND gain more young, fashion oriented clients (SOB) Different TA => different communication

PEPSI SHOW YOURSELF! 2009

2010.3.17.

Pepsi Show Yourself IMAGE campaign 2009

The challenge for PEPSI was to make the brand and teenagers connect! Finding touchpoints was the first task here. We found that gaming, music and self-expression is what excites teenagers these days. So we created the first phase of communication with TV spots, billboards, construction mashes and branded bus stops with the message: Show Yourself! (Mutasd magad!).

Vodafone Prepaid heroes

2009.4.20.

Communication campaign for Vodafone pre-paid services. Communications and media strategy by OMD, creative solution by DDB.