CHALLANGE: HUMANIC is a well known shoeshop in Hungary, opened its first shop in 1990. HUMANIC started to have an old fashioned and cheap image, the consumers were not aware of its high class and high quality collections beside the mass one. In 2009 our task was to start reposition HUMANIC as a trendy and fashionable brand. In line with re-positioning HUMANIC changed its logo too. Our aim was to keep current clientale (mainly women and have family) AND gain more young, fashion oriented clients (SOB) Different TA => different communication

Pepsi Show Yourself IMAGE campaign 2009

The challenge for PEPSI was to make the brand and teenagers connect! Finding touchpoints was the first task here. We found that gaming, music and self-expression is what excites teenagers these days. So we created the first phase of communication with TV spots, billboards, construction mashes and branded bus stops with the message: Show Yourself! (Mutasd magad!).