Michael Derkits, International Media Planner, delves into the world of location-based social networks and games, and says that brands can use new mobile games for valuable communication.

Jenny Zirinsky, Head of Digital, International, describes how OMD’s integrated approach can help companies create a social media strategy from scratch.

Cristina Sagarduy, Managing Director Search, EMEA, explains how search is becoming much more social and what this means for brands.

Karina Besprosvan, Research Director in Chile, discusses the Twitter take-off in the country and explains how brands can benefit from the magic of 140-characters even in markets like Chile.

Any brand that wants to get firsthand information from consumers should definitely get involved with Twitter, even in a less developed Twitter-sphere such as Chile, as it’s growing at such a rapid pace.

Your consumers are talking about your business and products. Jean-Paul Edwards, Executive Futures Director, UK, says it’s time for brands to tune in.

There’s a big conversation going on. And it’s happening on social networks. While online communities used to be the enclave of geeks and gaming fanatics, today the likes of social networks, podcasts, blogs and Twitter have transformed social media into vast public spaces where millions of people feel comfortable.

OMD Hyperlink is OMD's monthly digital magazine.

Social media continues to prevade our everyday lives, connecting people with eachother and businesses alike in ways unimaginable only a few years ago. In fact, the term "social" is now applicable to most things going on in the digital space. We are all becoming inherently connected as everything we do on and offline becomes interwoven. Look through the following pages and you'll see how social media is touching all of our lives.