Omnia started a charity campaigs together with the Maltese Charity Service in 2009. Maltese Charity Service helps those in need. And Omnia can help these people in need with a cup of coffee after each purchase. The donations focused on big families, elderlies, young adults in need. Tha campaign began with a call for action in program magazines and on the internet. Civilians were invited to a solidarity action. The 3 months charity program included Christmas. As a result the campaign site had more than 1 million online impressions in a month time! 87% of Target audience saw the message at least once! 72% of them 4times! Number of donations : more than 7 000 000 CUPS! Thanks for the thousands of people for their support!